What You’ll Be Doing
Campaign Development & Execution Assistance:
- Assist marketing leadership in creating and implementing marketing campaigns to promote GHG brands, aligning with business objectives.
- Coordinate campaign execution on various marketing channels, including traditional advertising, social media & digital marketing, email marketing, and grassroots efforts.
- Ensure campaigns adhere to marketing budgets and generate maximum ROI with your support.
Content Creation:
- Collaborate with the marketing team and unit leaders on creating compelling content for various marketing materials such as websites, social media platforms, email, and advertisements to align with overall brand strategies. This includes staying up-to-date on industry trends and capturing both photo & video content to support promotions and campaigns.
- Coordinate with the design team on graphic creation and in-house photoshoots, and assist in liaising with outside production companies as necessary.
Digital Marketing Coordination:
- Provide support in utilizing digital marketing channels effectively, including organic and paid social media, SEO, SEM, and content marketing.
- Coordinate with media partners and external agencies on the assets needed to execute the digital marketing strategies for brands.
Internal Team Collaboration:
- Work closely with unit leaders & teams on new and ongoing projects.
- Attend recurring meetings, maintain organized agendas, and provide follow-up communication as needed.
Community Partnerships & Events Assistance:
- Support leadership teams in event participation to enhance brand presence in the local community.
Performance Tracking and Reporting Aid:
- Assist in monitoring the performance of marketing campaigns and initiatives using metrics such as sales data, website traffic, and social media analytics.
- Help prepare regular reports to evaluate the effectiveness of marketing efforts and identify areas for improvement.
Market Insights & Trends Awareness:
- Aid in conducting customer surveys to gauge brand perception.
- Assist in performing competitor analyses and staying updated on industry trends and best practices to identify new marketing opportunities and techniques.